THE provider of Polish Lottery, Totalizator Sportowy, has announced a partnership with leading online casino software provider Playtech.
The move will see the 60-year old state-owned lottery operator provide citizens with its platform, including games portfolio and services.
Playtech has a strong reputation as a software provider for governments looking for a regulated and trustable brand to supply their products.
The successful public tender, shows Playtech’s appeal to organisations like Totalizator Sportowy, with it covering everything from games provider to consulting, including marketing.
Playtech has been open about its strategy to join forces with land-based brands and institutions in newly regulated online markets.
The software company believes its data-driven marketing capabilities and Customer Relationship Management strategies are what make it best placed to service brands in regulated markets.
“Totalizator Sportowy has been supplying lottery and gambling products for more than 60 years and is the largest operator in Poland,” Playtech CEO Mor Weizer said.
“We are thrilled to have been selected as its new online casino partner and I’m delighted to be able to announce this agreement today.
“Given the scale and flexibility of our gaming platform Playtech is the partner of choice for leading land-based operators that are best placed to lead the online growth of newly regulating online markets.”
Playtech is one of the leading software companies in the world, with many big brands, including Casino.com and Bet365 boasting games from this provider.