IGAMING pioneer Microgaming is set to give the slots industry a shake up with the announcement it will work with independent software developers in a bid to bulk up its offerings.
With ICE Totally Gaming 2018 in full swing in London, Microgaming used the opening day of the event to announce it had struck a deal to have games provided to it by Triple Edge Studios.
The iGaming giant has faced stiff challenges from cutting edge companies like Net Entertainment and Betsoft in recent years, and this decision will allow them to offer greater choice and innovation in the space they have traditionally dominated.
Microgaming CEO Roger Raatgever said the partnership was the first of several the company would strike up.
“As the frontrunners in the industry our focus is always on what we can do next and exclusive content from independent global studios will play a huge part in delivering Microgaming’s growth strategy this year,” he said.
“It is all about delivering content that is targeted; be it a segment of players or a specific market.
“Triple Edge Studios are the first in a number of game studios to be announced as exclusive providers to Microgaming. It is an ambitious strategy but one we feel will cement Microgaming’s place as the market’s must-have provider of gaming content.”
Triple Edge Studios games, which will soon be available to both Microgaming and Quickfire customers, include Oink Country Love and Halloween.
You can mark down March 7 in your calendars as the first official release of anything by the collaboration, with it set to be Playboy Gold.
Microgaming has held a licensing agreement with Playboy since 2013, with the company effectively outsourcing the next title in the release to Triple Edge Studios.
The game delivers a new 6-reel slot format with a host of base game and bonus features to keep players entertained, while embracing the iconic international Playboy brand to the fullest.
Triple Edge Studios chief designer Brendan Walton said the opportunity to work with Microgaming was an exciting time.
“It feels fantastic to be launching our studio during the industry’s biggest trade event, ICE. Following months of hard work we are proud to be an exclusive provider of content to Microgaming, the trailblazer in online gaming,” he said.
“Playboy Gold has been a brilliant game to work on and is a sign of the exciting things to come from Triple Edge Studios.”