Wazdan consolidates Balkans presence with Exefeed deal

Online gaming supplier Wazdan has strengthened its industry footprint in the Balkans by signing a content integration deal with Exefeed, an aggregator and odds-feed provider in Serbia and Montenegro.

With the partnership, Wazdan will be providing online casino games, including 19 of its self-developed games, to operators integrated with Exefeed such as BetOle and Lobbet. These titles include 9 Coins, Power of Gods: Hades, and Magic Spins.

Patrons of subscribing operators will also enjoy the special gamification features that accompany these titles such as Hold the Jackpot, Cash Infinity and Collect to Infinity. These elements promise huge payouts for players and enhance the overall gaming experience.

Wazdan continues to expand into otherwise unreached regions in the global market. It recently launched into the Bulgarian iGaming market with a full-content rollout of its titles to partnering operators. Additionally, the company broke into the Italian iGaming market with a partnership deal with Betsson, and into the Netherlands via Casino777.

Radka Bacheva, Head of Sales and Business Development Balkans & CIS at Wazdan, expressed his delight at striking a deal with likeminded partners.

“As we continue to focus on extending our footprint across Europe, we’re delighted to take our innovative games and features live through this ExeFeed integration in Serbia and Montenegro,” he said.

“BetOle and Lobbet have historically taken a similar approach to innovation and pushing the gaming experience as we do at Wazdan, so we look forward to a strong partnership together.”

Milica Popovic, Casino Manager at ExeFeed, described it as a mutually beneficial arrangement for both parties.

“Wazdan’s titles have become even more exciting during the course of the year, so this partnership is a move that very much benefits both companies,” he said.

“The players using our brands have become accustomed to a high level of gaming experience, so introducing more of Wazdan’s games and features will certainly fulfil these heady expectations.”