Playtech partners with BetVictor Group to gain UK presence

Gambling technology company Playtech has inked a partnership pact with iGaming operator BetVictor Group to distribute its offerings in the United Kingdom.

As a result of this partnership, BetVictor Group customers will have access to the entirety of Playtech’s catalog of games. And all of these games will be available on all brands of the BetVictor Group across the UK, which include BetVictor, talkSPORT BET, Parimatch, and Heart Bingo.

Playtech’s offering includes live casino content, software for online bingo games, and live dealer games, in addition to a multitude of promotional solutions that will be made for BetVictor Group.

Playtech’s VP of Commercial, George Voyatzis, said they are thrilled about the collaboration and are definite that it will lead to a larger customer base for both parties. He also noted that BetVictor Group is a reputable establishment, which makes the alliance align with their company goals of producing only the best quality gaming solutions for their users.

“We are proud and excited to be working with BetVictor, one the world’s leading gambling companies. This partnership is of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK,” said Voyatzis.

“Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders, so we’re delighted to be working with BetVictor, whose strong values very much align with our own.”

The Director of e-Gaming at BetVictor Group, Turlough Lally, added that Playtech has been a significant force in the market for an extremely long time, and it gives them great pleasure to be forming a collaboration with them. The director continued by noting that this will give the brand an edge in achieving its expansion goals.

“Playtech is a long-standing key player in the industry, and we are very pleased to be embarking upon this new partnership with the company,” Lally commented.

“Through the partnership, we will expand our casino and live content offering and product range to our dedicated players across the UK. In the future, we hope to further strengthen this new partnership, expanding into new markets together, and delivering more exciting and innovative content to our customers across the globe.”

BetVictor Group currently provides over 2500 different games. The incorporation of Playtech games will result in an additional expansion of the brand’s product offering, which will assist it in attracting an even larger audience of gambling lovers.

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