Playtech seals landmark UK iGaming deal with BetVictor

Playtech has announced a milestone partnership with one of Europe’s foremost online gambling companies, BetVictor Group, which will see the iGaming provider’s content showcased on the operator’s platform for the first time ever.

Under the deal, Playtech’s casino and live dealer content will be provided to all of BetVictor Group’s brands licensed to operate in the United Kingdom, namely Heart Bingo, Parimatch, the about-to-be-launched TalkSPORT Bet and BetVictor.

The partnership is part of BetVictor’s strategy for expanding and consolidating its brand presence in the global iGaming market. The firm is also looking to launch in Ontario using the BetVictor B2C platform, and in Germany with the BildBet brand.

George Voyatzis, VP Commercial at Playtech, said: “We are proud and excited to be working with BetVictor, one the world’s leading gambling companies. This partnership is of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK. Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders, so we’re delighted to be working with BetVictor, whose strong values very much align with our own.”

Turlough Lally, Director of e-Gaming, BetVictor, added: “Playtech is a long-standing key player in the industry, and we are very pleased to be embarking upon this new partnership with the company. Through the partnership, we will expand our Casino and Live content offering and product range to our dedicated players across the UK. In the future, we hope to further strengthen this new partnership, expanding into new markets together, and delivering more exciting and innovative content to our customers across the globe.”