Hard Rock hope to build second casino on the Gold Coast

Hard Rock International is in the race for the Gold Coast’s second casino licence as it seeks to enter the lucrative Australian land-based gambling industry.

In the bid, the company indicated to the local government and tourism its resolve to build an “entertainment-centric” integrated resort that would be as much about big name musicians and other drawcards visiting the Gold Coast.

“We believe Queensland has a strong market potential for a new product paradigm, one that is more entertainment-centric, not merely in physical amenities themselves but how they are delivered to customers,” Hard Rock International CEO for Asia Pacific Edward Tracey said.

“People flock to the Hard Rock because of the lifestyle element the brand exudes. The casino is but one among a plethora of entertainment options.”

Tourism Minister of Queensland Kate Jones said the state is resolute about the kind of operation they want to lure to the market.

“When we go to market on the Gold Coast, we’re making it clear that the focus should be on big-name entertainment, bringing the likes of Mariah Carey, Celine Dion and Jennifer Lopez to the Coast to perform,” she said.

In his response to the minister, Tracey said that Hard Rock was already employing a similar model to the proposed Gold Coast project in other locations.

“This is the model that Hard Rock is currently building in Spain and that (US gaming giant) Caesars has at destinations all over the world,” he said.

“We believe (with) the proposed locations in Queensland, each offers its own individual charm and opportunity and I can envisage a Hard Rock product for each setting.”

Hard Rock Senior Vice President of development for Asia Daniel Cheng said his company was excited by the appeal of contributing to a global tourism hub which already has extraordinary assets.

“We look forward to participating and contributing on this journey with Queensland,” he said.

“We have been very busy but would like to reassure you the Queensland GTH vision continues to rank high in our attention.”