Luckiest.com and GiG strike deal to use platform

The online casino Luckiest.com and the gaming technology company, Gaming Innovation Group entered into a collaboration pact.

A fresh idea for a new real money casino is now being conceived by Luckiest.com, which the company intends to launch in areas governed by the Alderney Gambling Control Commission (AGCC).

At this time, Luckiest is working to negotiate a license agreement with the regulatory body.

GiG will be providing its multi-award-winning platform as part of the agreement, with this product growing increasingly popular in both European and UK gambling markets.

The one-of-a-kind domain name, Luckiest.com, is going to be put to use for the very first time as a casino. This fact will lend credence to GiG’s claim that its platform and methods are ideal for online casinos starting out.

GiG CEO Richard Brown expressed his excitement about the alliance and indicated it was just the beginning.

“I am happy to enter into this partnership with Luckiest.com,” he said.

“Armed with a strong domain and a plan to define that brand across the .com markets, coupled with the powerful GiG PAM, we believe we have an exceptional opportunity on our hands.

“We share our values around personalisation, customer experience and the importance of traffic when building a casino brand from the ground up. We look forward to working closely with the team to maximise potential through a successful launch.”

The contract has been signed for an interim duration of four years, with the potential to be renewed for an additional length of time.

CEO of Luckiest.com Sam Johnson said GiG had expressed confidence regarding this matter from the very beginning, which made it an obvious choice for the company.

“Choosing the right Platform for this project was our number one priority,” he said.

“From our first conversations, GiG really bought into our vision for an exciting, personalized player experience. Coupled with the various tools and features offered by GiG, we have confidence we can build a truly unique offering.”

GiG has been a long time player in the online casino industry and has launched several award winning brands previously, including Guts.com, which is a very popular casino-sportsbook that operates in many different markets.