Greentube strike deal to increase Italian exposure via Eurobet
Greentube, the interactive division of Novomatic which has helped bring popular slots games like Book of Ra online, has released an update on its aim to increase its presence in the regulated Italian iGaming market.
The company announced it had struck a deal with the Entrain Group-backed Eurobet.it to supply the with their classic slots games, which include bumper titles like Lucky Lady’s Charm, and Dolphin’s Pearl Deluxe.
Clients of Eurobet will also have access to the newest Greentube offerings, along with popular progressive jackpot slots the Diamond Link and Cash Connection.
Entain exposure could be golden ticket for Greentube
Greentube has continuously sought to expand its presence in the Italian iGaming sector. The collaboration between Capecod and Admiral Sport contributed to this purpose.
But the Eurobet and Entain Gaming Group tie-up could end up being even more important for Greentube, with it having the potential to expand its relationship with the casino and sports operator.
Italy is generating a robust iGaming marketplace, that will benefit Greentube. In January, the Eurobet’s revenue was US$358.8 million, its highest rating in the past eight months.
According to David Bolas, Commercial Director of Greentube UK, working with Entain Gaming Group is a great strategy. He stated that this step will aid in positioning Greentube as one of the leading content providers in Italy.
“ “This is another very important step Greentube has taken to strengthen its position as one of the leading content providers in Italy,” he said.
Eurobet Head of Gaming Alfredo Melloni said the partnership had ramifications for their European vision moving forward.
“Supporting a key partner of Entain Gaming Group through its Eurobet brand is critical to Greentube’s broader European content strategy in regulated markets,” he said.
Greentube has recently obtained various agreements that will expand its international reach.
Greentube’s titles will be added to PokerStars’ portfolio, which already serves the Italian market. This means the company’s offerings will be accessible on all of PokerStars’ European domains.
The organization added Buenos Aires, Argentina to its portfolio in March after signing a contract with Betsson. In the same month, it established a partnership with Grand Casino to launch content in Switzerland.
Ladbrokes.com, which is a major sports betting brand globally, is probably the most well-known in the online casino group Entain.
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