THRILLS Casino, which is part of the Gaming Innovation Group, has upgraded its services for Germany, Sweden and Finland with Pay N Play live and active.
Pay N Play allows you to play directly from your bank account, which allows simpler registrations and instant payouts, which in turn improves the user experience, making it the closest thing to a land-based casino yet. In essence there is no more waiting for that big payout you strike online.
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The Thrills Pay N Play website will only be available for German, Swedish and Finnish players, and operates on a similar premises to Trustly, which allows you to start playing without entering in any details.
GiG is hopeful that Thrills.com’s new Pay N Play model will dramatically increase conversions, because every player who makes an account will almost certainly be making a deposit.
GiG, which also has some brands like Guts.com and HighRoller.co.uk in its stable, is no doubt using this model as an experiment in these highly lucrative markets that support it.
The company has also announced extensive marketing campaigns in Sweden and Finland to promote brand awareness and help people understand the concept of Pay N Play.